All new Axe. The future smells amazing.
For over 34 years, we’ve helped guys look, feel and smell great, and research tells us that what makes a guy most attractive is... himself. His strengths, his weaknesses, his individuality and most of all how he expresses it. Yet, these days, many guys don’t feel comfortable being themselves. We want to change that.
The AXE brand was first launched in France back in 1983. After success in Europe, Latin America and other parts of the world.
With a full line of grooming products including body sprays, deodorants, anti-perspirants, body washes, shampoos and styling products, AXE gives guys the tools to express what makes them authentic and ultimately attractive to the world around them. In addition to being the #1 men’s fragrance brand in the world*, AXE is a lifestyle brand that speaks to both guys’ and girls’ through unique experiences like no other brand can.
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