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At Knorr, our purpose is to reinvent food for humanity by being healthier for both people and the land. Knorr brings the power of flavour to good food to overcome barriers that stop us from eating for good. Knorr champions a wider variety of delicious foods, more plants and a little less meat, and foods that are grown in ways that sustain, restore and regenerate the precious land.
Since 1838, the brand founded by Carl Heinrich Knorr has been on a mission to bring better and more flavoursome food to our tables. He pioneered drying techniques, enabling soup mixes, vegetables and bouillon to be prepared, which were delicious, nutritious and easy to use. Word soon spread and so did his products, firstly across Europe and then the rest of the world. Knorr is now recognized as one of the worlds biggest cooking brands, continuing our founder's mission and celebrating the wonderful differences in food, dishes and flavours to be found around the world. The passion for food lies at the heart of Knorr - and its the reason why Knorr is one of the world's largest cooking brands sold in more than 78 countries around the world.
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From bouillon cubes to plant-based meat-hacks, flavour has always been the magic ingredient in Knorr’s culinary creations. We take a closer look at this 185-year success story.