Port of Spain / Trinidad 21 August 2020.
Lifebuoy, the world’s number one selling antibacterial soap, is excited to announce its first-time partnership with the Hero CPL T20 Caribbean Premier League for the 2020 season. The partnership is actively contributing to Lifebuoy’s commitment to improve the hand hygiene habits of communities around the world and has already reached over 1 billion people.
Lifebuoy will be working with the players by providing them with hand hygiene products for personal usage, will also create content to help them champion the cause for better health through hygiene, inspiring their fans to take care of their hygiene in our world today, Lifebuoy handwashing stations have also been placed at stadium dugouts to facilitate frequent handwashing and to help provide the players and support staff with germ protection, throughout the games.
“Lifebuoy continues to strengthen its connection and commitment to consumers across the Caribbean, supporting them in their quest for better personal hygiene. We are extremely proud to partner with the Hero CPL T20 who are once again delivering a world-class cricket league to fans worldwide”.
John De Silva - Managing Director, Unilever Caribbean Limited
Lifebuoy is the world’s number one selling antibacterial soap, sold in nearly 60 countries. Through the Lifebuoy brand, we aim to make a difference by creating quality, affordable products and promoting healthy hygiene habits.
The desire to be clean, active and healthy is intrinsic to everyone – irrespective of age or economic status. An inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand. To realize this vision, we look to consistently innovate and provide accessible Lifebuoy products to a wide variety of consumers.
Since the launch of the Lifebuoy brand in 1894, we have supported people in their quest for better personal hygiene. The classic red bar of soap and its distinctive medicated carbolic scent was synonymous with cleanliness throughout the twentieth century. Today, the brand is so much more. With its many soap variants across the Caribbean, Lifebuoy products give protection from 10 infection-causing germs to ensure daily hygiene and freshness for the entire family.
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 150,000 employees and generated sales of €52 billion in 2019. Over half of the company’s footprint is in developing and emerging markets. Unilever has around 400 brands found in homes all over the world, including Dove, Knorr, Dirt Is Good, Rexona, Hellmann’s, Lipton, Wall’s, Lux, Magnum, Axe, Sunsilk and Surf.
Unilever’s Sustainable Living Plan (USLP) underpins the company’s strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands delivered 78% of total growth and 75% of turnover in 2019.
Since 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have made significant progress and continue to expand our ambition – in 2019 committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognised in 2019 as sector leader in the Dow Jones Sustainability Index and in 2020 - for the tenth-consecutive year - as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey.
More than half of the company's turnover comes from emerging markets. Unilever has been present in Trinidad and Tobago since 1929, a base from which it meets the needs of over 3 million consumers in 17 countries across the Southern Caribbean. Its portfolio of well-known brands includes Lifebuoy, Axe, Dove, Degree, Suave, Breeze, Quix, Cif, Hellmann’s, Ben and Jerry’s, Magnum and Lipton.
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